Drawing millions of ad views for fast-growing real estate brokerage eXp South Africa
Objective
As a fast-growing real estate brokerage, eXp South Africa (eXp SA) is always looking to provide their team of independent agents with cutting edge technology and resources to take control of their careers, financial freedom, lives and futures, whilst simultaneously growing the eXp brand. In May 2022, eXp SA partnered with Flow to provide their agents with the tools they need to effortlessly promote their listings and agent profiles on social media, and remain top of mind in their suburbs, so they can focus entirely on sales.
6.2m
total ad views
72 832
total listing views
5 817
social engagement
1 426
leads
Solution
The eXp Flow account equips agents with bespoke, pre-approved eXp ad templates which enable them to create professional digital ads in minutes. Fully tailored to eXp's unique corporate identity, these templates provide a scalable solution for eXp's South African agents to instantly create and publish branded campaigns. In just 10 months, more than 90 of eXp's South African agents used Flow's precise targeting to run 353 ad campaigns reaching 2.1 million potential buyers across South Africa. These ads resulted in more than 72,000 listing views and a consistent month on month increase in daily ad views and website traffic. Additionally, eXp SA was able to use Flow as a mechanism to reward top agents and attract new agents, by providing incentives in the form of marketing spend.
Products used
FlowBrand
Reach & Awareness ads
FlowFuel
Buyer Lead ads
Branded Lead Page
Exclusively showing your listings and brand
Audience Building
Flow Facebook base
Instant Lead Alerts
SMS & email notifications straight to your phone
"The Flow team have created a tremendous product, the best automated marketing platform on the market. Their professional templates mean that any of our agents can create on-brand ads in no time at all, allowing them to focus on the job at hand - going out and selling property. Their expert analytics and targeting tools enable us to make the most of our social media marketing, generating the best exposure and leads for eXp South Africa”
Andrew Thompson
Managing Broker, eXp South Africa
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